Hand washing is, of course, a major concern in the healthcare setting. Too often, though, the infection control campaigns that hospitals and large organizations role out are boring, dry, or even counter-productive (when using negative social proof – “Only 40% of our physicians are using proper hand washing techniques”).
If you really want to control infection, improve hand washing technique, increase compliance, etc… then stop being so stuffy about it. You can be boring or you can be effective.
If you want effective infection control, try something people will remember.
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